Ellen Shaffer

Professional Summary

I want to work for agencies that thrill their clients by creating smart marketing solutions that connect with audiences in meaningful ways.


Freelance Writer - Ellen Shaffer, Inc

Specialties encompass B2C, B2B, and B2E communications in health care, financial services, travel, consumer goods, and retail. Clients include marketing communications agencies, corporate clients, local periodicals, and local businesses.

Senior Copywriter, Associate Creative Director - Carlson Marketing

As ACD, led a team of art directors, graphic designers, copywriters, and traffic managers specializing in B2B, B2C, and B2E communications for incentive marketing programs. As Senior Copywriter, concepted and wrote B2B and consumer loyalty communications. Clients included GE Capital, Hallmark, and Pfizer.

Copywriter - BI Worldwide

Worked with teams of graphic designers, art directors, and creative directors to create B2B and B2E communications for incentive programs. Clients included Lotus Software, Xerox, and GTE.


Philosophy, BA - Smith College, Northampton, MA


Making clients happy

Making copy concise and persuasive

Making creative directors feel like the job is in good hands

Making art directors look like good spellers

Making deadlines