Ellen Shaffer

Ellen Shaffer
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I'm a seen-it-all, fazed-by-nothing senior writer with experience in healthcare, financial services, tech, consumer products, retail, and travel. My approach is all about empathy: what does your audience need to know, why should they care, and how can we convey your message in a way that changes their perceptions and behavior?

I lurk in the Cathedral Hill neighborhood of St. Paul, MN.